Jim Joseph
Global President of BCW (Burson Cohn & Wolfe), https://bcw-global.com
Recommendation privately available if requested.
Michael Coakley
VICE PRESIDENT AT TENEO STRATEGY, http://www.teneoholdings.com
“Alex was a fantastic partner and helped deliver a high quality work product for a high profile client. He was great to work with, was reliable, and delivered a creative final product. I would recommend him to anyone looking for high-quality video production.”
David Bresler
President of Network!Network!, http://networknetwork.net
“I hired Alex to produce a video for my web site and he came through with flying colors. The results were outstanding, he has the highest integrity, is extremely creative. It was his concept that we used. He managed every detail of the entire production with consummate skill. In addition, he is extremely personable and a true expert. He was on time with everything and the value, in fact, the entire product was orders of magnitude beyond my (high) expectations. I would hire Alex again in a New York Minute. Thank you, Alex!”
Maureen Lippe
Founder & CEO of Lippe Taylor,  http://www.lippetaylor.com
“Alex’s work has a striking balance of cinematic creativity and corporate professionalism along with exceptional attention to detail. He listens intently to his clients and will not rest until the finished product is perfect. His work is always on point, always on time, and above and beyond expectations. Additionally, he is a genuinely good person and a pleasure to collaborate with. I can’t recommend him highly enough.”
Anthony Buttler
President of Can Do Ideas, http://www.candoideas.com
“Alex is a professional storyteller whose medium is video. He is able to draw stories out in a unique way. I have worked with him a number of times and would jump at the chance to work with him again.”
Carmen Yazejian
President of Network9,  http://network9.biz
“Alex is just plain terrific to work with. His work is professional, creative and his videos are full of personality. He is a doll to work with, and gets the job done. I recommend him to anyone who wants to jump into the world of film!”
Owner, Let Them Eat Cake, Ltd. and Food Production Consultant.  http://www.letthemeatcakenyc.com
“Alex and his company are super top-notch. I highly recommend him for any video or web-based work. We got the best results for a fantastic price and he could not be nicer to work with.”
Janine Buis
President of GrowthTera, http://GrowthTera.com
“Alex is a pleasure to work with! He makes it easy to quickly capture professional video testimonials wherever your customers may be. He uses video to create powerful stories and knows how to effectively use those in campaigns.”
Paul Mesches
Owner of Porte Advertising, http://porteadvertising.com
“I worked with Alex on a couple of projects. In each instance, he got up to speed very quickly, understood our objectives and, after assessing the situation, determined a course of action that served our and our client’s needs. His inputs were substantial and almost always within budget constraints. When costs increased, the value was always disproportional to the modest overages.”
Mark Kravietz
Managing director, Partner of High Tower, https://www.hightoweradvisors.com
“I was very lucky to find Alex, as I can’t imagine a better, more creative person to work with. He took my initial script and not only improved the impact of the written words, but his visuals strengthened the message beyond my expectations. I’m so happy with the final video and have gotten many compliments but, more importantly, earned new business opportunities because of it.”
Giusi Mastro
Owner of Ora Studio, https://www.orastudionyc.com
“Cartouche Creations is a very professional company with vast knowledge in the field of media and digital marketing. Alex Vachon made two very wonderful and informative videos showcasing my Design Firm ORA studio and I was very happy with the outcome.”
Jim Ewing
Owner of Superior Resource Printing & Graphics, https://www.superior-resource.com
“Alex Vachon is the consummate pro. He made the videos fun, affordable, and professional.”
Rick Raymond
Owner of The Growth Team, https://thegrowthteam.org
“Alex helped me with my video branding campaign. His technical skill in video branding, level of professionalism, attention to my needs were invaluable.”

Our networking meeting is alive for eternity thanks to Facebook Live

Hi all, so we just finished another successful Kettle Space Session in Tribeca. We talked about our respective businesses but we also discussed how to find the startups that have budgets for our services. You can watch the video capture of our meeting right here.

A special shout-out to Tom Spota for setting up our Facebook Live feed!

If you want to be part of our next Kettle session, go to my Facebook page and let me know, at https://www.facebook.com/cartouchecreations/


Why not spice up your meetings with a little bit of Facebook Live?

I took the liberty of creating a networking group that would not be focused on generating leads, but rather generating a good time. Within the limits of what you would expect from a business-oriented event, of course. Feeling good will be the main goal of these meetings as we discuss ways to make our lives better. You can check out the meetings right here: http://evite.me/jf1TCwuarw

At the last meeting , I asked the participants to share the highlight of their careers so far. The stories were uplifting, and they directly told us each one of the participants were really about, what aspect of their workmade them feel fulfilled. This Wednesday, I’m going to ask them to share one of their best techniques to feel good, to pivot, to stay in the zone. Hope you can join us. Reserve your seat here http://evite.me/jf1TCwuarw.

If you can’t bring yourself to Kettle Space in Tribeca, I invite you to go to Facebook Live and attendon my Facebook Cartouche Creations page: https://www.facebook.com/cartouchecreations

I hope to see you tomorrow, one way or another!

How To Optimize Your Public Speaking Events with Video

People go to great lengths when they prepare their talks or presentations. After all, they want to leave a good impression when it’s done. But too often, they neglect to use video to leverage their effort.


I’m a member of NYC business networking group Network!Network! and each month, I capture a talk or presentation offered by members on video.

Nothing fancy. One camera on a tripod, and a recorder on a table, and that’s enough to do a decent job. The network pays me a little bit of money, not enough to compensate my filming and editing time. But the benefits are such that I’m glad to do it. Here’s why.

  • First of all, the videos provide easy access to the talks to all members who didn’t attend the presentation. That’s obvious.
  • Members who were there can also re-visit the presentation anytime.
  • The presenting members can use the video to promote their expertise. Since the video is on Youtube (my channel), they could easily write a blog about the talk for their website and insert the link of the video. As you know, Google loves videos. Videos sitting on your website will increase the time your visitors spend on it. Google measures that. It’s a big criteria in their ranking algorithms. The average time spent on a website is 7 seconds. Imagine if visitors spend 2 minutes watching your video? Want to keep them for 15 minutes?Read on.
  • I also urge my clients to put the link of at least one video in their email signature. Even better, put the link of the page where the video is featured onyour website, and use a thumbnail of the video on your signature. That will send a ton of traffic to your site, who will take the time to watch your video. The first place to put your video is on your home page, but other pages should have videos also.
  • Each Youtube video has a description. I put the link of the presenter’s website in the description portion (the entire http link, very important). People who find the video on the second biggest search engine on the planet will want to learn more about the presenter’s business and visit his/her site. Moreover, search engines index external links pointed at your website, and having a video on Youtube pointing towards your site will multiply cross-linking, especially if the videos are shared.
  • Network!Network! (my client) benefits from the videos of the presentations for exactly the same reasons as above.
  • They also benefit by offering a very valuable bonus service to its members. The presenters feel appreciated by the group for putting the effort of making a presentation, and the members are appreciative of accessing the talks. In fact, these videos make the members proud to be part of And that’s huge for a networking group.
  • As for yours truly, the benefits are very real. I add great new fresh content on my website and Youtube channel.
  • They help me get more visibility on social media, increasing my influence by simply putting out valuable content on a regular basis.
  • It increases traffic on my website for all the reason mentioned above, including writing a blog about it.

And here’s the kicker… I mean the home-run, the touch down. Everyone who gets their presentation captured on video should do the following:

Break down the long video presentation into short segments. Instead of one 50 minute talk video, make 5 or 6 7-minute parts. Now, you multiply the benefits listed above not by 5 or 7, but exponentially more! You create a lot more content, watchable on mobile devices, thus more shares, more links pointed at your site, more buzz on social media, all of that for a little more money or time invested in your content creation.

It’s often by pushing the envelope a little more that you can achievea big breakthrough. So by all means, never leave a long presentation video alone on your Youtube channel. You can ask avideographer to break it into short segments, with branding and call to action. It’s well worth the extra money that it will cost you.

This can apply to any long form video content, such as Power Point presentations, webinars, Google Hangouts or Blabs, such like this one I did with Michael Tesalona on Search Engine Optimization (SEO). I interviewed him live on Blab for about 40 minutes and broke the conversation into 4 segments (we offer Blab interviews for brands if you’re interested at online content creation) . Check them out here: http://cartouchecreations.com/catch-seo-expert-michael-tesalona-and-myself-on-blab/

There is so much more that could be said about optimizing your events and presentations using video. I didn’t mention the art of making great titles, or how to make teaser videos using your past talks to promote your next public appearances/videos.

How have you taken advantage of your content creation using video? I’d love to hear from you.

Here’s a Network!Network! Forum presentation, given by John (Jack) Sullivan on how to get a tax deal with IRS. A timely subject matter for some of you perhaps!


SEO Expert Michael Tesalona on Search Warfare

This is a candid and open conversation about SEO and the many misconceptions we have about this perpetual guessing game with Google. Part#1 of 4.

Check out Michael’s website at http://bradfordcrabtree.com

And don’t forget to subscribe to my vlog and share your comments.


Product/App. Demo: MyAnalysis

XL Group is a global insurance and reinsurance company.  MyAnalyais is a unique interface developed by XL Group to supply crucial information to their clients.  We created this demo video to help introduce its benefits on their website and in trade shows.  We have more than 12 videos in the works for XL Group, with many more to come.

To learn more about the power of video to grow your brand visibility, contact us at http://cartouchecreations.com/contact.

To learn more about XL Group, visit http://xlgroup.com.

Video Blogging for Brands: Levinson Block LLC

Video blogging is fun and powerful for brands. Consistent informative video posts will energize your brand.  Here’s just one of 12 video blogs that Levinson & Block of Brooklyn, NY commissioned from us.

To learn more about video blogging, contact us at http://cartouchecreations.com/contact

And check out Levinson Block’s website, they’re a terrific digital agency:  http://levinsonblock.com


[Alex’s Video Blog] Q&A with Nancy Snell – How to Deal with your Daily Tsunami

Who is Nancy Snell?  Apart from the fact that she was featured in a New York Times article on business related A.D.H.D., Nancy makes a living coaching people on how to get things done.

Nancy is an efficiency expert. She is all about results.   No more procrastinating and  distraction. Her clients stop feeling overloaded and stressed every day so they can get a better handle on managing everything that has to get done with way more ease and way less stress. Just think about the concept of feeling COMPLETE at the end of the day!

Come and join Nancy Snell and myself on a discussion on how executives and managers can better handle big workloads in a world of constant juggling and multitasking.

Read More

[Alex’s Video Blog] Not A Pipe Dream! Malcolm Bricklin’s Electric Car – Part 3

Malcolm Bricklin (born March 9, 1939) is an American automobile entrepreneur. He is best known for his self-named automobile company and importing Subaru and then Yugo cars to the United States (Wikipedia.org)

Fast forward 40 years and Malcolm is telling us the story of how a forgotten technology can transform gas engines into clean efficient electric cars. Malcolm is also talking about marketing breakthroughs, not just technological.
Watch Part 3 and tell us what you think. Could it be that simple?

Watch Part 1 and Part 2 of this interview.

Read More

[Alex’s Video Blog] Q&A with 22 y-old Serial entrepreneur, TEDx speaker Jeet Banerjee

You don’t want to miss this Hangout On Air Q&A segment with Jeet Banerjee.

Recorded Friday January 9th, 2015, at 2:00 PM Eastern.

Jeet is only 22 year old, but he’s already a serial entrepreneur, digital marketing consultant, TEDx speaker, and best-selling author.

I’m Alex Vachon, founder of Cartouche Creations LLC, a NYC-based video & TV production company. To learn more, contact me at http://cartouchecreations.com/contact.

Thank you for subscribing to my video blog at http://cartouchecreations.com/blog.

Hope to see you on Google +, every Friday at 2:00 PM Eastern, where I conduct a networking and interview on Hangouts On Air.

[Alex’s Video Blog] Not A Pipe Dream! Malcolm Bricklin’s Electric Car – Part 2

Malcolm Bricklin (born March 9, 1939) is an American automobile entrepreneur. He is best known for his self-named automobile company and importing Subaru and then Yugo cars to the United States (Wikipedia.org)

Fast forward 40 years and Malcolm is telling us the story of how a forgotten technology can transform gas engines into clean efficient electric cars. Stanley Meyer’s mysterious death may have something to do with this technology taking so long to make a come back. And what did the folks @nasajpl had to say about new fuel technologies?

Watch Part 2 (of 4) and tell us what you think. Could it be so simple?

I’m Alex Vachon. I founded Cartouche Creations LLC in New York City in 2011. We bring clarity and fun to videos and television programs.

Contact us here: http://cartouchecreations.com/contact .

Subscribe to my Youtube channel and access other video blogs on our website: http://cartouchecretions.com/blog