marketing strategy

How To Optimize Your Public Speaking Events with Video

People go to great lengths when they prepare their talks or presentations. After all, they want to leave a good impression when it’s done. But too often, they neglect to use video to leverage their effort.

 

I’m a member of NYC business networking group Network!Network! and each month, I capture a talk or presentation offered by members on video.

Nothing fancy. One camera on a tripod, and a recorder on a table, and that’s enough to do a decent job. The network pays me a little bit of money, not enough to compensate my filming and editing time. But the benefits are such that I’m glad to do it. Here’s why.

  • First of all, the videos provide easy access to the talks to all members who didn’t attend the presentation. That’s obvious.
  • Members who were there can also re-visit the presentation anytime.
  • The presenting members can use the video to promote their expertise. Since the video is on Youtube (my channel), they could easily write a blog about the talk for their website and insert the link of the video. As you know, Google loves videos. Videos sitting on your website will increase the time your visitors spend on it. Google measures that. It’s a big criteria in their ranking algorithms. The average time spent on a website is 7 seconds. Imagine if visitors spend 2 minutes watching your video? Want to keep them for 15 minutes?Read on.
  • I also urge my clients to put the link of at least one video in their email signature. Even better, put the link of the page where the video is featured onyour website, and use a thumbnail of the video on your signature. That will send a ton of traffic to your site, who will take the time to watch your video. The first place to put your video is on your home page, but other pages should have videos also.
  • Each Youtube video has a description. I put the link of the presenter’s website in the description portion (the entire http link, very important). People who find the video on the second biggest search engine on the planet will want to learn more about the presenter’s business and visit his/her site. Moreover, search engines index external links pointed at your website, and having a video on Youtube pointing towards your site will multiply cross-linking, especially if the videos are shared.
  • Network!Network! (my client) benefits from the videos of the presentations for exactly the same reasons as above.
  • They also benefit by offering a very valuable bonus service to its members. The presenters feel appreciated by the group for putting the effort of making a presentation, and the members are appreciative of accessing the talks. In fact, these videos make the members proud to be part of And that’s huge for a networking group.
  • As for yours truly, the benefits are very real. I add great new fresh content on my website and Youtube channel.
  • They help me get more visibility on social media, increasing my influence by simply putting out valuable content on a regular basis.
  • It increases traffic on my website for all the reason mentioned above, including writing a blog about it.

And here’s the kicker… I mean the home-run, the touch down. Everyone who gets their presentation captured on video should do the following:

Break down the long video presentation into short segments. Instead of one 50 minute talk video, make 5 or 6 7-minute parts. Now, you multiply the benefits listed above not by 5 or 7, but exponentially more! You create a lot more content, watchable on mobile devices, thus more shares, more links pointed at your site, more buzz on social media, all of that for a little more money or time invested in your content creation.

It’s often by pushing the envelope a little more that you can achievea big breakthrough. So by all means, never leave a long presentation video alone on your Youtube channel. You can ask avideographer to break it into short segments, with branding and call to action. It’s well worth the extra money that it will cost you.

This can apply to any long form video content, such as Power Point presentations, webinars, Google Hangouts or Blabs, such like this one I did with Michael Tesalona on Search Engine Optimization (SEO). I interviewed him live on Blab for about 40 minutes and broke the conversation into 4 segments (we offer Blab interviews for brands if you’re interested at online content creation) . Check them out here: http://cartouchecreations.com/catch-seo-expert-michael-tesalona-and-myself-on-blab/

There is so much more that could be said about optimizing your events and presentations using video. I didn’t mention the art of making great titles, or how to make teaser videos using your past talks to promote your next public appearances/videos.

How have you taken advantage of your content creation using video? I’d love to hear from you.

Here’s a Network!Network! Forum presentation, given by John (Jack) Sullivan on how to get a tax deal with IRS. A timely subject matter for some of you perhaps!

 

Product/App. Demo: MyAnalysis

XL Group is a global insurance and reinsurance company.  MyAnalyais is a unique interface developed by XL Group to supply crucial information to their clients.  We created this demo video to help introduce its benefits on their website and in trade shows.  We have more than 12 videos in the works for XL Group, with many more to come.

To learn more about the power of video to grow your brand visibility, contact us at http://cartouchecreations.com/contact.

To learn more about XL Group, visit http://xlgroup.com.

Video Blogging for Brands: Levinson Block LLC

Video blogging is fun and powerful for brands. Consistent informative video posts will energize your brand.  Here’s just one of 12 video blogs that Levinson & Block of Brooklyn, NY commissioned from us.

To learn more about video blogging, contact us at http://cartouchecreations.com/contact

And check out Levinson Block’s website, they’re a terrific digital agency:  http://levinsonblock.com

 

[Alex’s Video Blog] Not A Pipe Dream! Malcolm Bricklin’s Electric Car – Part 3

Malcolm Bricklin (born March 9, 1939) is an American automobile entrepreneur. He is best known for his self-named automobile company and importing Subaru and then Yugo cars to the United States (Wikipedia.org)

Fast forward 40 years and Malcolm is telling us the story of how a forgotten technology can transform gas engines into clean efficient electric cars. Malcolm is also talking about marketing breakthroughs, not just technological.
Watch Part 3 and tell us what you think. Could it be that simple?

Watch Part 1 and Part 2 of this interview.

Read More

[Alex’s Video Blog] Q&A with 22 y-old Serial entrepreneur, TEDx speaker Jeet Banerjee

You don’t want to miss this Hangout On Air Q&A segment with Jeet Banerjee.


Recorded Friday January 9th, 2015, at 2:00 PM Eastern.

Jeet is only 22 year old, but he’s already a serial entrepreneur, digital marketing consultant, TEDx speaker, and best-selling author.

I’m Alex Vachon, founder of Cartouche Creations LLC, a NYC-based video & TV production company. To learn more, contact me at http://cartouchecreations.com/contact.

Thank you for subscribing to my video blog at http://cartouchecreations.com/blog.

Hope to see you on Google +, every Friday at 2:00 PM Eastern, where I conduct a networking and interview on Hangouts On Air.

[Alex’s Video Blog] Not A Pipe Dream! Malcolm Bricklin’s Electric Car – Part 1

Malcolm Bricklin (born March 9, 1939) is an American automobile entrepreneur. He is best known for his self-named automobile company and importing Subaru and then Yugo cars to the United States (Wikipedia.org)

Fast forward 40 years and Malcolm is opening up to me about his ultimate dream car. It’s electric, yes, but not using a typical electric engine.  Marketing and selling the cars won’t be done the usual way neither.

Read More

[Alex’s Video Blog] The Art & Science of Networking with Cynthia Greenawalt Part #3

Leveraging Our Social Capital for Breakthrough Results.

Cynthia Greenawalt’s take on networking is inspiring. Here she tells us that we should see networking as some clever farmers see asparagus. Do you know that thinking asparagus could bring a new type of growth to your business?

Don’t miss this last episode on the often misunderstood value of networking.

 

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[Alex’s Video Blog] The Art & Science of Networking – Interview with Cynthia Greenawalt Part #1

Leveraging Our Social Capital for Breakthrough Results.

Cynthia Greenawalt is the founder of Sea Change Networking. Cynthia’s take on networking is ground-breaking in that she has us realize our networking success is tied more to changing how we think about it, not just changing what we do about it.  Don’t miss part #1 of this 3 episode mini series on the often misunderstood value of networking.

Read More

The Killer Elevator Pitch by Rochelle Lisner – Network!Network! Forums

She is entertaining and one of the most brilliant speakers I’ve heard, Rochelle Lisner provides insights and tips on how to create a killer elevator pitch.

To learn more or contact Rochelle Lisner: http://www.dynamicbusinessgrowth.com/DBG_About_or_Principal.html

This video is sponsored by Network!Network!, a structured business networking group that is one of of my main sources of business and knowledge for my business. http://networknetwork.net

http://cartouchecreations.com We’re a boutique video production company based in New York city. Contact us to learn more about the formidable power of videos to promote your company.

Michael Schein – How Small Businesses Can Become Big Players on the Internet

I’m happy to bring you this recording of Mike’s talk at Network!Network!   I remember having a one-on-one conversation with him about a year ago at a café.  We had come to the conclusion that we should generate content together to the benefit of our mutual networks.  But our schedules never allowed us to bring this idea to fruition.   I must say that it’s thanks to Mike’s original view on the importance of generating relevant content for your network that I’m doing this video blog.

And here we are.  Mike is on my video blog thanks to Network!Network!’s Dave Bresler who saw the great benefits in capturing his forum events on video.  I really think that all the content that this blog is bringing forth is of high quality.

Coming up, Rochelle Lisner’s Killer elevator pitch, Cynthia Greenawalt’s formidable advice on how to transform your network into your net worth, and iconoclast car visionary Malcolm Bricklin on well… the next revolutionary electric car coming to America soon.

But back to Mike.

Michael Schein provides crucial and clear insights on how small businesses can become big players on the Internet.

This talk is made possible by Network!Network!  Go to Network!Network! website to learn more about this dynamic New York business networking group.  http://www.networknetwork.net/notes-on-networking/ 

To get in touch with Michael Schein, go to his website:  http://scheincommunications.com

I’m Alex Vachon.  I founded Cartouche Creations LLC in New York City in 2011.  We’re a video and television production company.  Contact us to learn more about the formidable power of videos to promote your company.  http://cartouchecreations.com

Subscribe to this video blog and get more high quality content for small businesses.