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How To Optimize Your Public Speaking Events with Video

People go to great lengths when they prepare their talks or presentations. After all, they want to leave a good impression when it’s done. But too often, they neglect to use video to leverage their effort.

 

I’m a member of NYC business networking group Network!Network! and each month, I capture a talk or presentation offered by members on video.

Nothing fancy. One camera on a tripod, and a recorder on a table, and that’s enough to do a decent job. The network pays me a little bit of money, not enough to compensate my filming and editing time. But the benefits are such that I’m glad to do it. Here’s why.

  • First of all, the videos provide easy access to the talks to all members who didn’t attend the presentation. That’s obvious.
  • Members who were there can also re-visit the presentation anytime.
  • The presenting members can use the video to promote their expertise. Since the video is on Youtube (my channel), they could easily write a blog about the talk for their website and insert the link of the video. As you know, Google loves videos. Videos sitting on your website will increase the time your visitors spend on it. Google measures that. It’s a big criteria in their ranking algorithms. The average time spent on a website is 7 seconds. Imagine if visitors spend 2 minutes watching your video? Want to keep them for 15 minutes?Read on.
  • I also urge my clients to put the link of at least one video in their email signature. Even better, put the link of the page where the video is featured onyour website, and use a thumbnail of the video on your signature. That will send a ton of traffic to your site, who will take the time to watch your video. The first place to put your video is on your home page, but other pages should have videos also.
  • Each Youtube video has a description. I put the link of the presenter’s website in the description portion (the entire http link, very important). People who find the video on the second biggest search engine on the planet will want to learn more about the presenter’s business and visit his/her site. Moreover, search engines index external links pointed at your website, and having a video on Youtube pointing towards your site will multiply cross-linking, especially if the videos are shared.
  • Network!Network! (my client) benefits from the videos of the presentations for exactly the same reasons as above.
  • They also benefit by offering a very valuable bonus service to its members. The presenters feel appreciated by the group for putting the effort of making a presentation, and the members are appreciative of accessing the talks. In fact, these videos make the members proud to be part of And that’s huge for a networking group.
  • As for yours truly, the benefits are very real. I add great new fresh content on my website and Youtube channel.
  • They help me get more visibility on social media, increasing my influence by simply putting out valuable content on a regular basis.
  • It increases traffic on my website for all the reason mentioned above, including writing a blog about it.

And here’s the kicker… I mean the home-run, the touch down. Everyone who gets their presentation captured on video should do the following:

Break down the long video presentation into short segments. Instead of one 50 minute talk video, make 5 or 6 7-minute parts. Now, you multiply the benefits listed above not by 5 or 7, but exponentially more! You create a lot more content, watchable on mobile devices, thus more shares, more links pointed at your site, more buzz on social media, all of that for a little more money or time invested in your content creation.

It’s often by pushing the envelope a little more that you can achievea big breakthrough. So by all means, never leave a long presentation video alone on your Youtube channel. You can ask avideographer to break it into short segments, with branding and call to action. It’s well worth the extra money that it will cost you.

This can apply to any long form video content, such as Power Point presentations, webinars, Google Hangouts or Blabs, such like this one I did with Michael Tesalona on Search Engine Optimization (SEO). I interviewed him live on Blab for about 40 minutes and broke the conversation into 4 segments (we offer Blab interviews for brands if you’re interested at online content creation) . Check them out here: http://cartouchecreations.com/catch-seo-expert-michael-tesalona-and-myself-on-blab/

There is so much more that could be said about optimizing your events and presentations using video. I didn’t mention the art of making great titles, or how to make teaser videos using your past talks to promote your next public appearances/videos.

How have you taken advantage of your content creation using video? I’d love to hear from you.

Here’s a Network!Network! Forum presentation, given by John (Jack) Sullivan on how to get a tax deal with IRS. A timely subject matter for some of you perhaps!

 

Michael Schein – How Small Businesses Can Become Big Players on the Internet

I’m happy to bring you this recording of Mike’s talk at Network!Network!   I remember having a one-on-one conversation with him about a year ago at a café.  We had come to the conclusion that we should generate content together to the benefit of our mutual networks.  But our schedules never allowed us to bring this idea to fruition.   I must say that it’s thanks to Mike’s original view on the importance of generating relevant content for your network that I’m doing this video blog.

And here we are.  Mike is on my video blog thanks to Network!Network!’s Dave Bresler who saw the great benefits in capturing his forum events on video.  I really think that all the content that this blog is bringing forth is of high quality.

Coming up, Rochelle Lisner’s Killer elevator pitch, Cynthia Greenawalt’s formidable advice on how to transform your network into your net worth, and iconoclast car visionary Malcolm Bricklin on well… the next revolutionary electric car coming to America soon.

But back to Mike.

Michael Schein provides crucial and clear insights on how small businesses can become big players on the Internet.

This talk is made possible by Network!Network!  Go to Network!Network! website to learn more about this dynamic New York business networking group.  http://www.networknetwork.net/notes-on-networking/ 

To get in touch with Michael Schein, go to his website:  http://scheincommunications.com

I’m Alex Vachon.  I founded Cartouche Creations LLC in New York City in 2011.  We’re a video and television production company.  Contact us to learn more about the formidable power of videos to promote your company.  http://cartouchecreations.com

Subscribe to this video blog and get more high quality content for small businesses.

New Flagship Video: Immigration Attorney Steve Maggi

Cartouche Creations LLC is proud to present our new corporate marketing video for Steve Maggi, a New York based immigration attorney .

As you’ll see on the video, Steve became an immigration lawyer for a good personal reason.

To learn more about Steve Maggi’s immigration and visa services, go to http://smalawyers.com.

What do you think your story is?

 

[VIDEO] Interview with LinkedIn expert Marc Halpert, Part #2

In Part #2 of 3, Marc Halpert and Alex Vachon continue their conversation about best practices for LinkedIn, where more than 300 millions users connect to  find work or increase their network and business.

To watch Part #1, go here: http://cartouchecreations.com/how-to-get-traction-on-linkedin-alex-vachons-guest-marc-halpert-p-1/

http://cartouchecreations.com/blog Alex Vachon has a video blog that provides precious insights for businesses as he interviews the best people in the field of marketing, social media, and business development.

Cartouche Creations LLC is a NYC video, TV and film production company. Contact us to learn more about the formidable power of videos to promote your company.

How to Get Traction on LinkedIn -Alex Vachon’s guest Marc Halpert P. 1

LinkedIn should be the virtual “promised land” for your business. If you’re not getting traction on LinkedIn you should listen to one of the most respected experts in the field – Marc Halpert. Watch Alex Vachon’s video blog interview, and don’t forget to subscribe to his blog

for more relevant interviews.

See Marc’s profile at

http://www.linkedin.com/in/marchalpert

When are you going to make your own video blogs? Contact us to learn more about video blogging.

http://cartouchecreations.com/contact

Elevator Pitch Videos – Marc Halpert

 

An Elevator Pitch Video is the perfect tool to differentiate yourself from your competition, especially on LinkedIn.  Contact us to learn more!

Filming location generously offered y The Roth Law Firm in New York City.

Elevator Pitch Videos – Alex Vachon

 

Elevator Pitch Videos are powerful tools that quickly present what differentiates you from your competition, especially on LinkedIn.  Contact us to learn more.

 

Alex Vachon is the founder of Cartouche Creations LLC, a New York-based television, film and video production company.

Filming location for this video blog generously offered by The Roth Law Firm in New York City.  Visit http://therothlawfirm.com .

Alex Vachon’s Video Blog #002 Daniel Digriz Part 2

Alex Vachon is the founder of Cartouche Creations LLC, a New York-based television, film and video production company.

Filming location for this video blog generously offered by The Roth Law Firm in New York City.  Visit http://therothlawfirm.com .

Alex Vachon’s Video Blog #001: Daniel Digriz and Digital Strategy Part 1

Watch Part 2 of my interview with digital strategist Daniel Digriz right here:

http://cartouchecreations.com/alex-vachons-video-blog-002-daniel-digriz-part-2/

So what do you think?  Your comments or questions are welcome.

 

 

 

 

Alex Vachon is the founder of Cartouche Creations LLC, a New York-based television, film and video production company.

Filming location for this video blog generously offered by The Roth Law Firm in New York City.  Visit http://therothlawfirm.com .

 

 

 

Powerful Tips About Social Media Coming Saturday !

Alex Vachon & Daniel DigrizHi , Alex Vachon here.Read More