People go to great lengths when they prepare their talks or presentations. After all, they want to leave a good impression when it’s done. But too often, they neglect to use video to leverage their effort.
I’m a member of NYC business networking group Network!Network! and each month, I capture a talk or presentation offered by members on video.
Nothing fancy. One camera on a tripod, and a recorder on a table, and that’s enough to do a decent job. The network pays me a little bit of money, not enough to compensate my filming and editing time. But the benefits are such that I’m glad to do it. Here’s why.
- First of all, the videos provide easy access to the talks to all members who didn’t attend the presentation. That’s obvious.
- Members who were there can also re-visit the presentation anytime.
- The presenting members can use the video to promote their expertise. Since the video is on Youtube (my channel), they could easily write a blog about the talk for their website and insert the link of the video. As you know, Google loves videos. Videos sitting on your website will increase the time your visitors spend on it. Google measures that. It’s a big criteria in their ranking algorithms. The average time spent on a website is 7 seconds. Imagine if visitors spend 2 minutes watching your video? Want to keep them for 15 minutes?Read on.
- I also urge my clients to put the link of at least one video in their email signature. Even better, put the link of the page where the video is featured onyour website, and use a thumbnail of the video on your signature. That will send a ton of traffic to your site, who will take the time to watch your video. The first place to put your video is on your home page, but other pages should have videos also.
- Each Youtube video has a description. I put the link of the presenter’s website in the description portion (the entire http link, very important). People who find the video on the second biggest search engine on the planet will want to learn more about the presenter’s business and visit his/her site. Moreover, search engines index external links pointed at your website, and having a video on Youtube pointing towards your site will multiply cross-linking, especially if the videos are shared.
- Network!Network! (my client) benefits from the videos of the presentations for exactly the same reasons as above.
- They also benefit by offering a very valuable bonus service to its members. The presenters feel appreciated by the group for putting the effort of making a presentation, and the members are appreciative of accessing the talks. In fact, these videos make the members proud to be part of And that’s huge for a networking group.
- As for yours truly, the benefits are very real. I add great new fresh content on my website and Youtube channel.
- They help me get more visibility on social media, increasing my influence by simply putting out valuable content on a regular basis.
- It increases traffic on my website for all the reason mentioned above, including writing a blog about it.
And here’s the kicker… I mean the home-run, the touch down. Everyone who gets their presentation captured on video should do the following:
Break down the long video presentation into short segments. Instead of one 50 minute talk video, make 5 or 6 7-minute parts. Now, you multiply the benefits listed above not by 5 or 7, but exponentially more! You create a lot more content, watchable on mobile devices, thus more shares, more links pointed at your site, more buzz on social media, all of that for a little more money or time invested in your content creation.
It’s often by pushing the envelope a little more that you can achievea big breakthrough. So by all means, never leave a long presentation video alone on your Youtube channel. You can ask avideographer to break it into short segments, with branding and call to action. It’s well worth the extra money that it will cost you.
This can apply to any long form video content, such as Power Point presentations, webinars, Google Hangouts or Blabs, such like this one I did with Michael Tesalona on Search Engine Optimization (SEO). I interviewed him live on Blab for about 40 minutes and broke the conversation into 4 segments (we offer Blab interviews for brands if you’re interested at online content creation) . Check them out here: http://cartouchecreations.com/catch-seo-expert-michael-tesalona-and-myself-on-blab/
There is so much more that could be said about optimizing your events and presentations using video. I didn’t mention the art of making great titles, or how to make teaser videos using your past talks to promote your next public appearances/videos.
How have you taken advantage of your content creation using video? I’d love to hear from you.
Here’s a Network!Network! Forum presentation, given by John (Jack) Sullivan on how to get a tax deal with IRS. A timely subject matter for some of you perhaps!